Social Media Agency for Consumer & Lifestyle Brands

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Our clients

Brands we have worked with

SGC primarily works with consumer and lifestyle brands for which social media plays a central role in brand building.

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The benefits of social media

Why social media matters for brands

Many brands post regularly without a clear goal. Their content feels interchangeable and their communities grow slowly. Yet social media is much more than an additional marketing channel. For consumer and lifestyle brands in particular, it is where communication, community and brand perception take shape.

We develop social media concepts that fit your brand, audience and marketing goals, turning social media into a channel for genuine growth.

Visibility & reach

Through strategically planned content and the right channels, we increase your visibility and reach the audiences that matter.

Community & loyalty

We build active communities that engage with your brand, share content and foster lasting loyalty.

Brand values & trust

We communicate brand values authentically, building trust that shapes brand perception and purchasing decisions.

Get in touch

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Social media services

Social media that makes an impact

As a social media agency, we support brands from the initial idea through to ongoing management. We combine strategic planning, content creation, influencer marketing, community management and paid social to build brand visibility, strengthen communities and make results measurable.

Social media strategy

We develop tailored social media strategies that bring together objectives, audiences, channels and content planning, for individual campaigns or long-term programmes.

Content creation and campaigns

We develop creative formats and campaign ideas, then bring them to life for each platform, from initial concept to finished content.

Influencer partnerships & relations

We identify creators and brand ambassadors who fit your brand and community, building authentic, long-term partnerships.

Community management

We manage comments and messages, moderate discussions and keep conversations going with your community to encourage lasting engagement and organic reach.

Paid social media advertising

We plan and optimise targeted social ad campaigns, from audience targeting and budget planning to performance analysis.

We see social media as part of an integrated communication strategy that brings several disciplines together:

PR generates media attention
Social media amplifies reach and storytelling
Influencers create authentic content
PR events build communities and brand experiences

The result is communication that helps content spread organically and keeps brands visible over time.

What our customers say about us

Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.

Jasmin Horner

Senior PR Manager

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Swyft

Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.

Jasmin Horner

Senior PR Manager

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Swyft

Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.

Julia Lavinia Müller

PR & Communications

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NATURTREU

Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.

Julia Lavinia Müller

PR & Communications

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NATURTREU

I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.

Franzi von Hardenberg

CEO

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The SISS BLISS

I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.

Franzi von Hardenberg

CEO

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The SISS BLISS

Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.

Theresa und Alexander Schabert

Founders

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Lottili

Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.

Theresa und Alexander Schabert

Founders

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Lottili

SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.

Saskia Jansen

Head of Communications & External Relations, Central & Northern Europe

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Barilla

SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.

Saskia Jansen

Head of Communications & External Relations, Central & Northern Europe

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Barilla

As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.

Gerald Kullak

founders

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LILLYDOO

As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.

Gerald Kullak

founders

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LILLYDOO

Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!

Camilla Wahler

CMO

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BitterLiebe

Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!

Camilla Wahler

CMO

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BitterLiebe

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Why SGC

Because we bring stories into the spotlight

Our passion for storytelling drives us to bring every story to life. We believe every story has the power to inspire, connect and bring about change.

Analytical clarity

Analysis of social trends and media developments, alongside thorough market and audience research, informs every decision.

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Creative relevance

For us, creativity always serves a purpose: making communication relevant and resonant.

Lasting impact

Our advice is proactive, clear and forward-looking, designed to deliver lasting results. An adaptable strategic framework provides the foundation for every operational decision.

Measurable results

We define both qualitative and quantitative KPIs. We also distinguish between outputs, outtakes and outcomes to identify insights systematically and feed them directly into the strategy.

"I founded SGC with a firm belief:
every brand, every product
and every person has a story
that deserves to be heard,
seen and felt."

Juliane Broß
Founder

Meet the team

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Reach out

Let's bring your story into the spotlight

We develop social media strategies that make brands visible, build communities and generate lasting reach.

Let's talk about your goals and next steps.

Did you know? We connect social media, PR, influencer relations, events and brand communications, because strong brands grow through stories, people and moments that work together.

Request a consultation

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FAQ

Strategic social media communications and influencer relations