PR event agency
When brands become an experience, they make a real impact. A PR event does exactly that: it makes brand messages tangible, emotional and memorable.
We create PR events that move people, from the first creative idea to delivery with measurable results.
Let's turn your next event into a brand experience.
Our clients
Every event is unique. The goal stays the same: making brands visible and creating emotions that last.
More than an event
Each of our events is more than just a gathering. It is a strategic communication tool that brings brands to life, reaches target audiences directly and generates media attention.
Event formats
Brands are as different as the stories they tell.
That is why we design PR events that fit your brand perfectly, in format, tone and experience.
The moment a brand or product steps onto the stage for the first time. With a creative event concept, we make sure your PR launch gets attention and stays in people's minds.
Trade fair, festival or roadshow: we make sure the right press is invited, accompany journalists on site and help the brand experience go straight into the coverage.
For news that deserves an exclusive stage, we organise classic press conferences. Strategically planned, carefully prepared and delivered for maximum media coverage.
We design trips that combine editorial interest with brand messages, for example through site visits, production tours or meetings with founders and experts. The result is stories that make an impact and relationships that last.
Whether in our SGC Studio or other exciting locations, pop-up stores let people experience products in person and create direct encounters with customers and multipliers.
Targeted sponsorship creates synergies, reaches new audiences and builds lasting partnerships. We focus on quality networking and high-value partnerships that convey brand values consistently.
At our "BE YOU" Press Days, large companies and young start-ups connected with journalists and shared product news and brand visions. Over three inspiring days, each with its own focus, we created a place for exchange and inspiration.
Our location
We hold PR events wherever they make an impact: wherever brands meet the media and their audiences.
In Hamburg, our own SGC Studio is the perfect stage: flexible, adaptable and made for the media. It hosts events of every size, from exclusive presentations and media training to pop-up stores and creative brand showcases.
Would your event suit a different location? We also deliver PR events outside Hamburg, wherever brands need to be seen.
From idea to success
A PR event is much more than a nice evening. It is a strategic communication tool that places brands where they belong: at the heart of their audiences' minds and conversations.
As a PR event agency with over 12 years of experience, we develop strategies and concepts that bring your brand messages to life and make a lasting impact.
We manage the entire process, from the first idea through budgeting and event concept to delivery and final reporting.
The result is PR events that are carefully planned, professionally delivered and strategically measurable: experiences that tell stories and stay in people's memories.
We analyse PR and brand goals as well as audiences and relevant stakeholders.
We develop a creative concept that fits the brand and its goals.
Location, schedule, technology and catering: we take care of everything event planning involves.
We invite press, influencers, customers and stakeholders and make sure the right people are there.
We are on site, keep an eye on everything, introduce you to the right contacts and look after the media.
We make sure your brand stays present in the media beyond the PR event.
We analyse the coverage, measure success and draw lessons for future events.
Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.
Jasmin Horner
Senior PR Manager
/
Swyft
Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.
Jasmin Horner
Senior PR Manager
/
Swyft
Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.
Julia Lavinia Müller
PR & Communications
/
NATURTREU
Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.
Julia Lavinia Müller
PR & Communications
/
NATURTREU
I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.
Franzi von Hardenberg
CEO
/
The SISS BLISS
I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.
Franzi von Hardenberg
CEO
/
The SISS BLISS
Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.
Theresa und Alexander Schabert
Founders
/
Lottili
Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.
Theresa und Alexander Schabert
Founders
/
Lottili
SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.
Saskia Jansen
Head of Communications & External Relations, Central & Northern Europe
/
Barilla
SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.
Saskia Jansen
Head of Communications & External Relations, Central & Northern Europe
/
Barilla
As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.
Gerald Kullak
founders
/
LILLYDOO
As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.
Gerald Kullak
founders
/
LILLYDOO
Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!
Camilla Wahler
CMO
/
BitterLiebe
Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!
Camilla Wahler
CMO
/
BitterLiebe
Why SGC
Our passion for storytelling drives us to bring every story to life. We firmly believe that every story has the power to inspire, connect and create change.
Analysis of social trends and media developments, alongside thorough market and audience research, informs every decision.
For us, creativity always serves a purpose: making communication relevant and resonant.
Our advice is proactive, clear and forward-looking, designed to deliver lasting results. An adaptable strategic framework provides the foundation for every operational decision.
We define both qualitative and quantitative KPIs. We also distinguish between outputs, outtakes and outcomes to identify insights systematically and feed them directly into the strategy.
Leave a message
Would you like to hold a PR event?
You may also be interested in our other services, or you might be looking for a tailored, integrated PR strategy.
Contact us for a personal consultation or a no-obligation first conversation. Together we will find the right PR mix for your brand's needs.
FAQ
A PR event is a strategically planned event that showcases your brand and generates media presence. The key is an event concept that speaks to audiences emotionally and brings the brand message to life.
A PR event is a strategically planned event that showcases your brand and generates media presence. The key is an event concept that speaks to audiences emotionally and brings the brand message to life.
PR events can support product launches, image building, stakeholder relationships, media coverage and social media reach. The goal is always an experience that builds trust, visibility and reach.
PR events can support product launches, image building, stakeholder relationships, media coverage and social media reach. The goal is always an experience that builds trust, visibility and reach.
The cost depends on the type, size and scope of the event. Taking part in a Press Day in our own SGC Studio is different from a larger launch event with a dinner, a fashion show, a beauty PR lunch or a press trip abroad.
Antwort
First, we define a PR goal and develop a strategic event concept for it. This includes a budget and a timeline that form the basis for delivery.
For delivery, we handle the event management and everything that comes with it:
The schedule on the day depends on the type of event. It usually starts with setting up and styling the venue, including decoration, catering and technology. Depending on the occasion, there is a run-through with all speakers, hosts and participants before the guests arrive and are welcomed and checked in by the team. During the event, journalists receive all the information about the occasion and are looked after throughout. At the end, the press are seen off personally, and dismantling and follow-up begin straight away.
The schedule on the day depends on the type of event. It usually starts with setting up and styling the venue, including decoration, catering and technology. Depending on the occasion, there is a run-through with all speakers, hosts and participants before the guests arrive and are welcomed and checked in by the team. During the event, journalists receive all the information about the occasion and are looked after throughout. At the end, the press are seen off personally, and dismantling and follow-up begin straight away.
A successful PR event is based on a clear concept, strategic planning and creative ideas that fit the brand. Follow-up is just as important as delivery: it makes sure the event has an impact beyond the moment and increases visibility and reach over time.
A successful PR event is based on a clear concept, strategic planning and creative ideas that fit the brand. Follow-up is just as important as delivery: it makes sure the event has an impact beyond the moment and increases visibility and reach over time.
The success of a PR event can be measured with different KPIs: media coverage, social media reach, participant feedback and clipping reports. We are happy to take every aspect into account and provide clear figures on reach, attendance and publications.
The success of a PR event can be measured with different KPIs: media coverage, social media reach, participant feedback and clipping reports. We are happy to take every aspect into account and provide clear figures on reach, attendance and publications.
