Communications Consultancy for Lifestyle Brands

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Our clients

Brands we have worked with

We develop communication strategies that make lifestyle brands visible, sharpen their stories and reach their audiences.

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The impact of communication

Communication strategy: the foundation of effective brand communications

In an increasingly complex communications landscape, companies need to convey messages clearly, reach the right audiences and maintain a consistent brand identity. Without a strategic foundation, communication can quickly become reactive, leaving opportunities to build visibility, trust and reputation untapped.

A well-defined communication strategy provides structure, priorities and consistency. It sets out which messages should be shared, through which channels and to what end. The result is clear outcomes and measurable KPIs, for communication that builds visibility and lasting impact.

Structure & clarity

Precise communication with defined audiences, a consistent brand and corporate identity, and efficient use of resources across all channels.

Visibility & trust

Greater awareness and visibility, stronger thought leadership and lasting trust among stakeholders and the public.

Protection & support

Professional crisis management and reputation protection, a strong employer brand, and support for management, marketing and sales communications.

Get in touch

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PR services

Public relations: what we can do for you

Through strategic communications consultancy, we turn business goals into messages that move and persuade. Our services cover the following areas:

Media relations & PR

Developing relevant stories, targeted press outreach and proactive stakeholder communication. The aim is a credible presence in the right media and channels.

CEO & executive communications

Helping leaders establish themselves as influential voices. Thought leadership and targeted visibility build confidence in their expertise and leadership.

Crisis communications & issues management

Strategic preparation and support in sensitive situations. Clear processes and the right tone help protect reputation and preserve trust.

Internal and change communications

Developing activities that provide direction, involve employees and encourage dialogue within the company, particularly during periods of change.

Content & editorial strategy

Planning and managing editorial content across channels. The aim is consistent, relevant and trustworthy communication aligned with business goals.

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From idea to impact

What makes our brand and communication strategies distinctive

We develop brand and communication strategies built on precise analysis, depth of insight and lasting impact. SGC offers no copy-and-paste approaches, only tailored solutions that reflect each brand, its needs and its distinctive qualities.

Our integrated approach connects strategy, brand identity, storytelling and day-to-day delivery into a consistent whole.

01

Analysis

Assessment of the existing communications landscape and a SWOT analysis.

02

Strategy

Defining strategic brand and communication goals, key messages, audiences and relevant channels.

03

Concept

Developing concrete activities, content plans and timings, including resource and budget planning.

04

Implementation

Delivery and support throughout implementation.

05

Evaluation

Monitoring and evaluating KPIs, with continuous optimisation.

Two women talking in front of a shelf of lifestyle products

What our customers say about us

Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.

Jasmin Horner

Senior PR Manager

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Swyft

Working with SGC has been an absolute pleasure. They supported us through our launch into the German market with the perfect balance of expertise, creativity, and genuine enthusiasm. The team is incredibly friendly, collaborative, and always willing to go the extra mile. As a British brand expanding into a new territory, their insight into the German market was invaluable. Their strategic guidance, cultural understanding, and hands-on support made the entire process smoother and far more impactful. SGC are true partners in every sense: committed, knowledgeable, and always striving for the best possible result.

Jasmin Horner

Senior PR Manager

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Swyft

Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.

Julia Lavinia Müller

PR & Communications

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NATURTREU

Working with SGC is really great and super uncomplicated. We were able to achieve great results and nice releases after just a short time. This was primarily due to the creative minds there, who knew how to present our brand in a creative, charming and accurate way right from the start.

Julia Lavinia Müller

PR & Communications

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NATURTREU

I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.

Franzi von Hardenberg

CEO

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The SISS BLISS

I benefited from the team's high quality standards and the resulting network. I am always happy to recommend SGC to others.

Franzi von Hardenberg

CEO

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The SISS BLISS

Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.

Theresa und Alexander Schabert

Founders

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Lottili

Our collaboration with SGC is consistently positive. Right from the start, we were impressed by the competence, communication and expertise shown by the SGC team. Anna-Lena's extensive know-how and network in the family industry is invaluable for PR work.

Theresa und Alexander Schabert

Founders

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Lottili

SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.

Saskia Jansen

Head of Communications & External Relations, Central & Northern Europe

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Barilla

SGC has been a reliable partner, supporting our communication strategy with great commitment and expertise. Our collaboration has been marked by trust, creativity and a clear focus on our goals. We recommend SGC without reservation.

Saskia Jansen

Head of Communications & External Relations, Central & Northern Europe

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Barilla

As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.

Gerald Kullak

founders

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LILLYDOO

As LILLYDOO, we have had an extremely positive experience working with SGC. The agency showed a high level of professionalism, creativity and commitment, which led to successful project results. Their ability to understand and implement our needs has made the collaboration extremely effective.

Gerald Kullak

founders

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LILLYDOO

Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!

Camilla Wahler

CMO

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BitterLiebe

Continuous media support has supported our brand development very well over the years and we are also looking forward to the team's ideas and approaches for future projects!

Camilla Wahler

CMO

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BitterLiebe

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Why SGC

We make stories visible

For us, good communications consultancy goes beyond developing concepts. We act as a strategic sounding board with your business interests in mind. We work alongside our clients, challenge assumptions and help them move forward. The result is communication that does more than inform: it persuades and inspires.

Analytical clarity

Analysis of social trends and media developments, alongside thorough market and audience research, informs every decision.

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Creative relevance

For us, creativity always serves a purpose: making communication relevant and resonant.

Lasting impact

Our advice is proactive, clear and forward-looking, designed to deliver lasting results. An adaptable strategic framework provides the foundation for every operational decision.

Measurable results

We define both qualitative and quantitative KPIs. We also distinguish between outputs, outtakes and outcomes to identify insights systematically and feed them directly into the strategy.

"I founded SGC with a firm belief:
every brand, every product
and every person has a story
that deserves to be heard,
seen and felt."

Juliane Broß
Founder

Meet the team

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Reach out

Let's bring your story into the spotlight

Our team is happy to help with tailored advice or an initial, no-obligation conversation, including on related topics such as:

Get in touch and lay the foundations for effective communication.

Request a consultation

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FAQ

Communications consultancy for lifestyle brands