About
Team spirit shapes stories
At the heart of SGC beats a diverse team that lives and breathes creativity and strategy. Everyone brings unique perspectives to create exceptional brand experiences.
Mission Statement
We make stories visible
I founded SGC out of a deep conviction: Every brand, every product, every person has a story that is worth hearing, seeing and feeling. I saw a gap between traditional marketing and the longing for authentic connections in a digital world. My goal was to create a place where creativity and strategy go hand in hand to tell real, moving stories.
I wanted to create communication with SGC that inspires, connects and lasts. Here, we live and share stories that not only shape perceptions, but also strengthen real relationships. This is the core of my mission, the basis of our success and the passion that drives us every day.

Juliane Broß
Founder & CEO



SGC History
We tell stories. Here is ours.
Our beginnings
In 2010, our founder, Juliane Broß, laid the foundation stone for SGC by founding the agency. Her vision: not just telling stories, but making them visible, gave the industry new impetus.
We are SGC
Over the years, we have made a name for ourselves and won the trust of our customers. A milestone that should be celebrated — and that is how SGC was born. With this new identity, we underline our aspiration and development.
Our vision
Our passion for storytelling drives us to bring every story to life. We truly believe that every narrative has the power to inspire, connect, and make a difference.
Our office
SGC Studio
That's us
Our team
Management

3 facts about me:
- I wanted to be a primary school teacher for 20 years of my life
- I can eerily remember the names and faces of everyone I've ever met over decades
- I almost moved to New York. Unfortunately, the German bureaucracy got in my way
Why I'm passionate about PR:
For me, communication is an art form of telling stories, creating connections and giving brands and people a voice. With my work, I can help make positive change, whether by increasing brand awareness, promoting understanding of complex issues, or supporting charitable goals. It is this combination of creative challenge and the opportunity to make a real difference that sparked my passion for PR and has kept it alive for almost 20 years.
Juliane Broß
Founder & CEO

Why I'm passionate about PR:
The chance to discover the special stories of brands and personalities big and small, to tell them, and then to hold a feature about exactly that story in my favorite magazine – that's what makes PR so special for me.
3 facts about me:
- Things always have to be neat and tidy. Everything has its place, and if my desk isn't tidy, I can't concentrate
- I used to want to be a florist, but since then decorating and interior design have become my passion
- On Saturdays, you'll find me at “Sunrise Flow” yoga at 8:30 a.m., and afterwards I love going for a walk with a coffee in hand
Vanessa Hackbarth
Deputy Managing Director
Unit Leads

3 facts about me:
- In addition to cappuccino (with oat milk) and Pinot Gris, my biggest culinary vice is probably my preference for sauces: Whether on a lunch date or a weekly kebab walk, you often hear about me” and gladly with lots of sauce. ”
- I tend to be a bit brush/detail-oriented: texts in Calibri or images jumping back and forth in presentations, for example, are really hard for me to accept.
- When I discover a particularly beautiful publication from one of my customers, I sometimes jump through the (home) office for joy.
Why I'm passionate about PR:
I love working with inspiring people — whether on the client side or on the editorial side. The symbiotic cooperation, the shared vision and the varied everyday life mean that I like to open my laptop in the morning and close my laptop in the evening with a smile on my face. An additional benefit: The smell of magazines hot off the press or freshly brewed (Elbgold) coffee on at least two out of five working days.
Malin Graumann
Unit Lead Beauty, Health & Fashion

Nikolai Keidel
Unit Lead FMCG & Living
Account Executives

3 facts about me:
- I really enjoy project management
- Achieving goals together and being in contact with people from all nations and cultures fascinates me
- Team North between Hanseatic City and Scandinavia I feel at home
Why I'm passionate about PR:
What fascinates me about PR is the exchange with people and different characters behind brands, projects, publishers, for example. I really enjoy implementing a communication goal or vision together with creativity and innovative ideas in combination with project management. In addition, the industry is constantly offering new things, whether it's constantly changing media worlds, trends and hypes, as well as new technologies.
Inga Bender
Account Executive

3 facts about me:
- Proud mom of agency dog Elly (and two wonderful teenagers)
- Creative chaos queen — lists and forms are my final boss
- Always up for exciting products, lots of good food and deep talks
Why I'm passionate about PR:
I simply love telling the stories of exciting brands and their founders.
Nicole Braemer
Senior Account Executive

Why I'm passionate about PR:
Because it's an incredibly varied job, and I love exploring new paths together with clients and partners to tell and place great stories.
3 facts about me:
- I've been here for 8 years, so my email address has already had three different endings – and I'm a full-blown email hoarder. I can answer almost any question with “Does anyone already have an email about this?” Answer: Yes
- I love sourcing and arranging flowers for events – maybe there's a florist hiding somewhere in me
- Even in extremely stressful times, I stay calm for a very long time and can pass that calm on to the rest of the team – but once my patience runs out, I might grumble loudly to myself
Anna-Lena Meyer
Senior Account Executive

3 facts about me:
- I love dancing and would like to become a professional dancer in my second life
- I love jogging regularly through the Alster Valley, watching the changing seasons and taking snapshots
- As a mom of two boys, I'm always up to date when it comes to German gangster rap and can sing along to some “E” songs...
Why I'm passionate about PR:
I love the diversity of PR work. Plan, write and realise exciting stories about great customers, projects or products; organise and realise tailor-made press events with great attention to detail or simply getting to know and network with journalists or influencers... This job always requires a lot of openness, creativity and sociability, and I really like that!
Marisa Carpenter
Senior Account Executive

Why I'm passionate about PR:
Definitely the variety and versatility! Different clients, projects, topics and tasks mean that no two days are alike and boredom doesn't stand a chance. What I find especially motivating is seeing my own output and experiencing what good communication can achieve.
3 facts about me:
- I'm a huge fan of lists and a total planning nerd. My notes and reminders apps are my most loyal companions, and checking things off honestly makes me happy.
- According to Spotify Wrapped, I'm a “Loyal Soul”: I hardly ever skip songs, no matter what's playing. But EDM is and always will be my favorite genre.
- After two internships – one in a newsroom, one in corporate communications – I've now landed right at the intersection and can put those valuable experiences to work in PR.
Tokessa Heyer
Assistant Account Executive

Why I'm passionate about PR:
PR isn't just about sharing content – it's also about building and nurturing relationships. I love working with journalists, influencers, clients and other industry experts to bring the PR strategies we've developed to life together.
3 facts about me:
- I really love shoes – especially sneakers
- After work, I like trying out new fitness classes
- I'm always up for an Aperol 🧡
Michelle Tomasetti
Senior Account Executive

Why I'm passionate about PR:
I love getting to know and understand people, their stories and what drives them. Agency life especially appeals to me because of its variety – and because it's guaranteed never to get boring.
3 facts about me:
- My master's thesis was about true crime podcasts – and whether they make us more anxious. The answer: YES, DEFINITELY!
- My first job was as a Playmobil hand model
- My all-time party move: “the crab”
Johanna Holzemer
Assistant Account Executive

Why I'm passionate about PR:
For me, PR is a special way of bringing brands and stories to people. How you communicate makes all the difference. I'm especially excited about discovering new brands, developing a deep understanding of them and supporting how they show up in public – whether through unique stories or exciting events that make brands tangible and approachable.
3 facts about me:
- I'm a tea lover – tea is simply part of my everyday life, whether it's white tea, matcha, classic herbal teas or something completely different
- I love to travel – from Costa Rica to Iceland, I've already discovered so many amazing places, and my bucket list will probably never end
- Giving gifts brings me so much joy. I love putting together surprises and creating something personal with little DIY touches
Sarah Poppe
Account Executive

3 facts about me:
- I need order and structure to feel good. That's why I love minimalism and clean out all the time
- As soon as I have a new favorite song, I listen to it on a continuous loop until I can't hear it anymore
- I'm a synesthete: Every number has a color, and that sometimes really confuses my head.
Why I'm passionate about PR:
We age not by years, but by stories — that's why I love telling stories!
Laura Krause
Senior Account Executive

3 facts about me:
- I am the proud mom of our office dog Barnie
- I won't start without a big cappuccino with oat milk
- In my free time, I prefer to lie in the sun with a good book
Why I'm passionate about PR:
In PR, there is a lot of work behind every publication, which is why the feeling of success is all the greater when a nice conversation or a successful event results in a nice integration.
Mira-Lou Maurischat
Account Executive
3 facts about me:
- Crafting and letting off steam by hand are an integral part of my weekends, I love DIY projects for the home
- My great passion: animated films, preferably Disney classics
- I can remember song lyrics really well and love to sing — even my neighbors already know my favorite songs
Why I love PR/communication:
I'm passionate about PR because stories are never told. There are no limits to my creativity and I can let off steam a bit every day - conversations and meetings are exciting and inspiring. It never gets boring.
Katarina Ninkovic
Senior Account Executive

3 facts about me:
- In love with details
- bookworm
- In the PR industry for almost 25 years
Why I'm passionate about PR:
I love PR because I love finding, listening and telling stories.
Ilka Sulanke
Senior Account Executive

3 facts about me:
- strong organizational
- motivates
- reliable & customer-oriented
Why I'm passionate about PR:
In PR, every day is different and it never gets boring. It's challenging, varied and fun too.
Nico Breuer
Operational Controller

Katherina Hinzmann
Administrative Assistant
Warum ich für PR brenne:
Für mich ist PR die perfekte Mischung aus Kreativität und Ergebnis: Erst entsteht eine Idee, am Ende steht ein Event, eine Veröffentlichung oder ein richtig guter Austausch mit Redakteur*innen. Diese Vielfalt macht den Job für mich aus und sorgt dafür, dass es nie langweilig wird.
3 Fakten über mich:
- Musik läuft bei mir fast immer, beim Arbeiten genauso wie beim Sport. So kann ich mich am besten konzentrieren.
- Ich mag es organisiert, auch wenn es um mich herum mal chaotisch zugeht: Den Überblick behalte ich meistens. ;)
- Zum Abschalten gibt's bei mir Trash-TV. Das ist leider mein Guilty Pleasure.
Emma Werner
Account Executive
Warum ich für PR brenne:
Ich liebe es, mit den unterschiedlichsten Menschen und Kunden zusammenzuarbeiten und dabei immer wieder neue Perspektiven kennenzulernen. Genau diese Abwechslung macht PR für mich so spannend, denn kein Tag ist wie der andere und man lernt ständig Neues dazu. Besonders schön finde ich es, Geschichten zu erzählen, Botschaften zu vermitteln und damit Menschen zu erreichen.
3 Fakten über mich:
- Ich bin riesiger Fan von Country Musik und liebe es auf Konzerte zu gehen.
- Beim Laufen höre ich nur True-Crime-Podcasts. Je gruseliger der Fall ist, desto schneller bin ich wieder zuhause.
- Hamburg ist natürlich die schönste Stadt der Welt. Ich liebe aber auch den Kleinstadttrubel und bin gerne auf dem Land zuhause.
Lilly Bauer
Assistant Account Executive
Kiara Kromm
PR Working Student
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