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About

Team spirit shapes stories

At the heart of SGC beats a diverse team that lives and breathes creativity and strategy. Everyone brings unique perspectives to create exceptional brand experiences.

Mission Statement

We make stories visible

I founded SGC out of a deep conviction: Every brand, every product, every person has a story that is worth hearing, seeing and feeling. I saw a gap between traditional marketing and the longing for authentic connections in a digital world. My goal was to create a place where creativity and strategy go hand in hand to tell real, moving stories.

I wanted to create communication with SGC that inspires, connects and lasts. Here, we live and share stories that not only shape perceptions, but also strengthen real relationships. This is the core of my mission, the basis of our success and the passion that drives us every day.

Juliane Broß Portrait

Juliane Broß

Founder & CEO

Brainstorming
Christmas workshop

SGC History

We tell stories. Here is ours.

Our beginnings

In 2010, our founder, Juliane Broß, laid the foundation stone for SGC by founding the agency. Her vision: not just telling stories, but making them visible, gave the industry new impetus.

We are SGC

Over the years, we have made a name for ourselves and won the trust of our customers. A milestone that should be celebrated — and that is how SGC was born. With this new identity, we underline our aspiration and development.

Our vision

Our passion for storytelling drives us to bring every story to life. We truly believe that every narrative has the power to inspire, connect, and make a difference.

Our office

SGC Studio

That's us

Our team

Management

3 facts about me:

  • I wanted to be a primary school teacher for 20 years of my life
  • I can eerily remember the names and faces of everyone I've ever met over decades
  • I almost moved to New York. Unfortunately, the German bureaucracy got in my way

Why I'm passionate about PR:

For me, communication is an art form of telling stories, creating connections and giving brands and people a voice. With my work, I can help make positive change, whether by increasing brand awareness, promoting understanding of complex issues, or supporting charitable goals. It is this combination of creative challenge and the opportunity to make a real difference that sparked my passion for PR and has kept it alive for almost 20 years.

Juliane Broß

Founder & CEO

3 facts about me:

  • I always have to be tidy. Everything has its place and if the desk is not tidy, I can't work properly
  • I used to want to be a florist, but decoration and interior design have been my passion ever since
  • On Saturdays, people like to meet me at 8:30am doing “Sunrise Flow” yoga and then going for a walk with a coffee in hand

Why I'm passionate about PR:

Having the opportunity to find out the special stories of small and big brands and personalities, tell them and then get your hands on a publication about exactly that story in your favorite magazine is what makes PR special for me.

Vanessa Hackbarth

Deputy Managing Director

Unit Leads

3 facts about me:

  • In addition to cappuccino (with oat milk) and Pinot Gris, my biggest culinary vice is probably my preference for sauces: Whether on a lunch date or a weekly kebab walk, you often hear about me” and gladly with lots of sauce. ”
  • I tend to be a bit brush/detail-oriented: texts in Calibri or images jumping back and forth in presentations, for example, are really hard for me to accept.
  • When I discover a particularly beautiful publication from one of my customers, I sometimes jump through the (home) office for joy.

Why I'm passionate about PR:

I love working with inspiring people — whether on the client side or on the editorial side. The symbiotic cooperation, the shared vision and the varied everyday life mean that I like to open my laptop in the morning and close my laptop in the evening with a smile on my face. An additional benefit: The smell of magazines hot off the press or freshly brewed (Elbgold) coffee on at least two out of five working days.

Malin Graumann

Unit Lead Beauty & Health

3 facts about me:

  • I would love to learn or be able to learn Italian — unfortunately there has been a lack of motivation so far.
  • I can still recite every poem I've ever learned by heart.
  • The best way for me to switch off is on the water.

PR work depends on its versatility — both in terms of tasks and topics. You develop expertise and passion for every brand, so that successful communication is almost a project close to your heart. I also think it's great to explain my job again at every family reunion.

Sonia Marsch

Unit Lead Lifestyle

Nikolai Keidel

Unit Lead FMCG/Food & Beverage

Account Executives

3 facts about me:

  • I really enjoy project management
  • Achieving goals together and being in contact with people from all nations and cultures fascinates me
  • Team North between Hanseatic City and Scandinavia I feel at home

Why I'm passionate about PR:

What fascinates me about PR is the exchange with people and different characters behind brands, projects, publishers, for example. I really enjoy implementing a communication goal or vision together with creativity and innovative ideas in combination with project management. In addition, the industry is constantly offering new things, whether it's constantly changing media worlds, trends and hypes, as well as new technologies.

Inga Bender

Account Executive

3 facts about me:

  • Proud mom of agency dog Elly (and two wonderful teenagers)
  • Creative Chaotin — lists and forms are my final boss
  • Always available for exciting products, lots of good food and deep talk

Why I'm passionate about PR:

I simply love telling the stories of exciting brands and their founders.

Nicole Braemer

Senior Account Executive

3 facts about me:

  • strong organizational
  • motivates
  • reliable & customer-oriented

Why I'm passionate about PR:

In PR, every day is different and it never gets boring. It's challenging, varied and fun too.

Nico Breuer

Operative Controller

3 facts about me:

  • I love dancing and would like to become a professional dancer in my second life
  • I love jogging regularly through the Alster Valley, watching the changing seasons and taking snapshots
  • As a mom of two boys, I'm always up to date when it comes to German gangster rap and can sing along to some “E” songs...

Why I'm passionate about PR:

I love the diversity of PR work. Plan, write and realise exciting stories about great customers, projects or products; organise and realise tailor-made press events with great attention to detail or simply getting to know and network with journalists or influencers... This job always requires a lot of openness, creativity and sociability, and I really like that!

Marisa Carpenter

Senior Account Executive

3 facts about me:

  • The Food & Beverage team is absolutely right for me, because I love testing new restaurants, trying out complex recipes and relaxing while cooking after work
  • My favorite place in the office is the one with the best view of the room, because no matter where, I always like to keep track
  • I always like to bring the part-time office dog “Brad” with me when I act as a dog sitter

Why I'm passionate about PR:

For me, the mix of creativity, project management, constant variety and working with a wide variety of people is what makes PR work.

Nina Franzen

Account Executive

3 facts about me:

  • I love good food and enjoy cooking and baking. But nothing beats the taste of French fries for me. I appreciate life's simple pleasures — especially when they're crunchy
  • My style and lifestyle are influenced by urban culture. Hip-hop is my way of celebrating the diversity and energy of my environment
  • I've been dancing since I was little, not just as a sport, but because it expresses my inner harmony. Music and dance are one for me

Why I'm passionate about PR:

The really important and unique things in everyday life should be heard, and the best way to do that is with a compelling story.

Lisa Gerber

Assistant Account Executive

3 facts about me:

  • I really like shoes — sneakers in particular.
  • Trying out new sports classes is one of my favorite after-work activities
  • I'm always available for an Aperol! 🧡

Why I'm passionate about PR:

The PR industry isn't just about sharing content, it's also about building and maintaining relationships. I enjoy working with journalists, influencers, clients, and other industry experts to bring the previously developed PR strategies to life together.

Michelle Gross

Senior Account Executive

3 facts about me:

  • I'm a real nerd when it comes to to-do lists. Whether privately or professionally: Nothing works without to-do lists.
  • I am a big dog lover
  • I generally like food better with a big spoon

Why I'm passionate about PR:

PR combines all my passions: close contact with people, diverse topics, creative work, great events and teamwork.

Katharina Klekamp

Assistant Account Executive

3 facts about me:

  • I love useless knowledge!
  • When I was 16 years old, I had read our district library.
  • I love cooking when I can make time for it - but I think baking is alchemy!

Anyone who does not communicate consciously leaves the result to chance — that is unfortunate, from comedy to controlling. And who wants to be unhappy?

Sabine Korndörfer

Controlling

Sarah Poppe

Assistant Account Executive

3 facts about me:

  • I need order and structure to feel good. That's why I love minimalism and clean out all the time
  • As soon as I have a new favorite song, I listen to it on a continuous loop until I can't hear it anymore
  • I'm a synesthete: Every number has a color, and that sometimes really confuses my head.

Why I'm passionate about PR:

We age not by years, but by stories — that's why I love telling stories!

Laura Krause

Senior Account Executive

3 facts about me:

  • I am the proud mom of our office dog Barnie
  • I won't start without a big cappuccino with oat milk
  • In my free time, I prefer to lie in the sun with a good book

Why I'm passionate about PR:

In PR, there is a lot of work behind every publication, which is why the feeling of success is all the greater when a nice conversation or a successful event results in a nice integration.

Mira-Lou Maurischat

Account Executive

3 facts about me:

  • Crafting and letting off steam by hand are an integral part of my weekends, I love DIY projects for the home
  • My great passion: animated films, preferably Disney classics
  • I can remember song lyrics really well and love to sing — even my neighbors already know my favorite songs

Why I love PR/communication:

I'm passionate about PR because stories are never told. There are no limits to my creativity and I can let off steam a bit every day - conversations and meetings are exciting and inspiring. It never gets boring.

Katarina Ninkovic

Senior Account Executive

3 facts about me:

  • In love with details
  • bookworm
  • In the PR industry for almost 25 years

Why I'm passionate about PR:

I love PR because I love finding, listening and telling stories.

Ilka Sulanke

Senior Account Executive

3 facts about me:

  • I love everything beautiful! Whether it's jewelry, fashion, food, art or design: If something is visually appealing, I'm immediately all in
  • As a child, I thought I wasn't creative. Until I understood that my creative superpower was words
  • I have a particular soft spot for sweets. I love baking and would love to feed exclusively on cake

Why I'm passionate about PR:

I am firmly convinced that good & transparent communication makes everything better. It is the key to satisfied customers and entrepreneurial success stories. By the way, it is also the basis for peaceful coexistence.

Linda Tillmann

Account Executive

3 facts about me:

  • My passion for relaxed meetings in cafés, walks around Isemarkt and dancing on Dockville
  • In addition to working at SGC, I am passionate about motorsport and soccer
  • Are you looking for a good mood? Then I'm the right place to go. I'm always up for a laugh.

Why I'm passionate about PR:

Every day in the PR industry offers a new challenge and a new opportunity to get creative. It is the diversity of work — from strategic planning to the implementation of inspiring campaigns — that drives me and sparks my passion for this field.

Isabell Didjurgis

Working student PR

Kiara Kromm

Werkstudentin PR

Schau dir an, was uns einzigartig macht

Our values

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