Wasa

Since 1919, Wasa has been the largest crispbread bakery in the world, with products in more than 40 countries and market leadership in the crispbread category in Germany. Part of the Barilla Group since 1999, Wasa now produces at two sites: Filipstad (Sweden) and Celle (Germany).

But Wasa is much more than a crispbread producer: with a broad portfolio, the brand creates moments of enjoyment in everyday life. From classic Wasa crispbread to sweet Wasa Biscuits and savory Crunchy Bites, Wasa products bring the brand experience into the world of snacking – and are the answer to an everyday life in which flexible eating has increasingly become the norm.