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Carlsberg

Probably the best Beer in the World

Reference project: Press relations for Carlsberg
Reference project: Press relations for Carlsberg
Reference project: Product PR for Carlsberg
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“Probably the best beer in the world.” Carlsberg's slogan expresses the tireless efforts to brew the best beer in the world — for a better today and tomorrow. Carlsberg stands for tradition, sustainability, innovation and outstanding taste. The Carlsberg brand family includes the Carlsberg Lager, Carlsberg Elephant, Carlsberg Elephant Extra Strong and Carlsberg 0.0% varieties. In line with its ambitious sustainability goals, the brewing group is currently developing the Fibre Bottle — the world's first beer bottle made from sustainably produced wood fibers and PEF (polyethylene furanoate). Carlsberg is regarded as an international premium beer in over 140 countries and is therefore the flagship in Carlsberg Germany's beer portfolio.

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